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Creative technologist, experience designer, and digital transformation specialist, who previously worked for Google, Spotify, IBM IX, Yahoo!, and Atari. Rosa is now part of Accenture Technology Innovation and the Accenture Metaverse Business Group where he leads the Metaverse Strategy and Extended Reality business in Europe and APAC. Nick is also the chairman of the British Interactive Media Association (BIMA) council for Immersive Technologies where he helps define best practices, use cases, and advantages of using XR for UK digital agencies; and a Director at the Academy Of International Extended Reality (AIXR) is a non-profit entity producing the annual VR Awards. Nick is also the co-host and co-author of a monthly podcast produced by AIXR and sponsored by Accenture called “Field of View” where he interviews entrepreneurs, researchers, and pioneers in the field of XR and Metaverse. Last but not least Nick’s first book titled “Understanding the Metaverse – A Business and Ethical Guide” is about to be published by Wiley and will be available from the first week of September 2022